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Veggie Pret – Not just for Veggie's – GEOLYTIX
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During the month of June Pret A Manger opened a pop-up vegetarian store – not a ‘new concept store’, they acknowledged.
The root of this (dare I say it) ‘concept’ is to act as inspiration for more innovation at Pret for the future and create tastier vegetarian food that is a tempting alternative for customers.
The CEO of Pret A Manger, Clive Schlee, announced this year that, “sales of our vegetarian sandwiches and salads have grown 12.5% in the last six months.”
In a regular Pret why not have samples available of the vegetarian alternatives in an attempt to convert even the Chicken Caesar and Bacon baguette lover or meat free Mondays which are popping up more regularly in restaurants across the country?
But if we all replaced a few meals a week where we would normally have meat with a veggie inspired dish this could counteract the effect of the growing global population and be a happy medium with a healthy lifestyle.
Why Veggie Pret is Britain's most important restaurant | Camden ...
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Veggie Pret is now a permanent fixture for the company, with a second branch already trading in Shoreditch.
One vegan creation boasts chakalaka beans with dairy-free coconut yoghurt.
Back on the feedback wall, I read another note: “Thank you for supporting the vegan gods”.
Yet more than 50 per cent of customers at Veggie Pret are regular meat eaters, just like me.
Realistically, not everyone wants to go veggie or vegan.
Pret A Manger to keep veggie-only pop-up open permanently
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A pop-up vegetarian-only Pret A Manger store has proved so popular that the sandwich chain has decided to keep the meat-free shop open permanently.
Clive Schlee, the chief executive of Pret, said the Veggie Pret store in Soho, central London, was “here to stay” after sales at the trial site surged, confounding expectations that they would fall after the shop began to offer just vegetarian food.
“We had expected sales in the shop to decline as a result of the pop-up,” Mr Schlee said.
“After the massive hype of the first few weeks, sales at Veggie Pret are still well up on where they were before the conversion.”
Mr Schlee confirmed today that “if we can” Pret will open other meat-free stories “in the future”.
Veggie Pret, London: green without envy
Veggie Pret - Broadwick St - London - HappyCow
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The Success Of Veggie Pret: One Year Later
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It is exactly a year ago since high street eatery Pret a Manger opened its first Veggie Pret store.
The stats seem to bear out the decision to tap into the burgeoning flexitarian market - with over half of customers at Veggie Pret saying they are meat eaters.
"We ended up making it permanent and I can now tell you that our second Veggie Pret will open at Great Eastern Street in Shoreditch on April 4.
A lot of Pret staff wanted their shops to go Veggie, but Great Eastern St got the call up based on the high levels of vegetarian sales in the area."
"The next stop for Pret will be the US, where we’ll be launching a new veggie range in all our US shops."