CHICKING
Chicking Global
Having already tasted success in the UAE with diversified business interests, the foundation of his next vision was laid to create UAE-based brand that had the potential to go global.
With intense research and evaluating market dynamics in fast food industry, the mantra of consistency in taste and constant innovation was adopted as key for successful global brand.
This is how ‘Chicking’ a fried chicken brand was born in UAE with the selling points of being flavourful, spice infused, non-oily food winning hearts of millions of people across the region.
Chicking was a runaway success and has innovated into the exciting and varied menu on offer today, inspired by taste cultures from around the world.