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Andrew Edmunds, Soho: Restaurant Review - Decanter
food drinks
Walking in central London, especially around Covent Garden and Soho, I’m struck not only by the number of new places to eat, but even more so by the variety: mock-rustic shops offer international comfort food, deli/lunch-counters showcase informal exotica from the fringes of Europe, Cockney fruit-and-veg regulars on Berwick Street are crowded by South American and Asian stallholders and food trucks.
The story fits: wine aficionado Andrew Edmunds ran an antique print shop (and still does), and when the wine bar next door went bust in 1986, he bought it and turned it into a casual restaurant with a great wine list.
The food is unfussy and robust: a dozen mussels in garlic-chilli sauce, breast of pigeon salad with toasted hazelnuts and bits of orange, a substantial haunch of pot-roasted rabbit, a large chunk of cod on mashed potatoes garnished with a generous serving of herb-laden clams, at least two game dishes most of the time – nothing dainty, nothing poncey, nothing at all reverential.
One’s a note asking you to turn off your mobile phone, the other is good wine bottles as candlesticks – ours was Shafer Hillside Select.
The wide-ranging wine list is intelligent and good value, with a low, fixed-rate mark-up creating bargains galore: Chave, Contino, Terredora and several dozen others are priced at less than £30; Dujac, Weinbach, Flowers, Kistler, Vieux Télégraphe, half a dozen Bordeaux from the 1990s and even more good red Burgundies for less than £100 (sometimes quite a bit less); as well as canny selection from small Australian and New Zealand estates.
Yoobi - Oxford Street - Platters delivery from Fitzrovia - Order with ...
Yoobi delivery from Queenstown Road - Order with Deliveroo
food
London's first temakeria, Yoobi fuses sushi handrolls with exotic Brazilian flavours.
Using only ethically-sourced fish, Yoobi has taken sushi in an exciting new direction.
London's Best Sushi... Delivered To Your Door | Londonist
food menu location value
London has incredible sushi restaurants -- from Soho sashimi-merchants to Greenwich maki-makers, and with menus ranging from traditional to Brazilian fusion.
Chopsticks at the ready... This is London's first temakeria chain, doing sushi with a Brazilian twist to great effect, and with a focus on sustainably sourcing their fish.
Deliveroo now from Marylebone | Deliveroo now from South Kensington (platters) | Deliveroo now from South Kensington | Deliveroo now from Westbourne Chisou covers both the classics and more unusual, innovative dishes from their high-end Mayfair sushi counter and Knightsbridge restaurant.
But our ideal Chisou order would hit the nigiri section, hard -- try one of the lesser-spotted types like butterfish or tobiko -- with their Crunch Maki rolls thrown in for good measure (soft-shell crab and tempura flakes).
Hosting a harmonious marriage of yakitori (aka ‘tiny bits of meat on sticks’) and sushi, there are some incredible fusion dishes to be had (raw fish and BBQ sauce?
Yoobi vs Ten Ten Tei review – hand-to-hand sushi combat | The ...
food value
Temaki usually just shows up on Japanese restaurant menus alongside nigiri and maki, but the newly opened Yoobi eschews those other types of sushi and sells only temaki rolls (although it does also serve sashimi too).
Since Yoobi is located just around the corner from Ten Ten Tei, my favourite Japanese restaurant in London so far, I thought I’d compare the temaki rolls from both of them.
The citrus salmon temaki is filled with salmon, orange-flavoured tobiko (flying fish roe), avocado, chives, rice and yuzu-flavoured mayo.
There are four temaki rolls in total and each one is noticeably larger than a Yoobi temaki.
The tuna used in the tuna temaki roll, while soft and fresh, isn’t the most flavoursome tuna I’ve had but it’s still far better than its counterpart at Yoobi.
Yoobi to open a second temakeria near Oxford Circus | Latest news ...
drinks
Already set up in Soho, there's a big new Yoobi on the way to Oxford Circus too.As before, it's a Japanese/Brazilian mash-up with a big focus on temaki rolls, maki rolls and sashimi.
And their new venue will be pushing the Brazillian influences in the run-up to the Olympic Games, The menu will have: Plus more from the original Yoobi including: They'll also have a "sakeria" at the new place - mixing sake with Brazilian cocktails.
They'll include a ‘Samba Mule’ made with Lemon Grass, Tequila, Reposado, Sake and Ginger Beer, and a ‘Japanese Mojito’ made with Sake, Bacardi, Mint and Lime.
Yoobi Oxford Circus opens 11 July 2016 at 40/41 Great Castle Street, Market Place, London W1W 8LU.
They have a soft launch with 50% off food and non-alcoholic drinks 11-16 July.
Yoobi | Restaurants in Soho, London
food
Part of the sushi family, it’s Japanese for ‘hand roll’, and looks a bit like an ice-cream cone.
And, just as you’d go to a gelateria for ice cream, you can now go to London’s first dedicated temakeria for hand rolls.
The temakeria concept is borrowed from sunny Brazil (outside of Japan, Brazil has the largest Japanese population in the world).
And Brazilian sushi rocks.
However, our hand rolls were a partial success.
Yoobi | Restaurants in Fitzrovia, London
food
This new spot off Oxford Street (sibling to Yoobi in Soho) specialises in temaki: little cones of nori filled with rice and fish.
Temaki-only joints have been trending in the States for a little while but, apart from Yoobi and a couple of street food vendors, they’re fairly elusive in the UK.
Sure, they fell apart a bit, but Yoobi clearly knows where to get decent fish: the salmon and unagi (eel) in two of the temaki were of good quality, as were the fat, fresh slices of salmon tataki and tuna sashimi.
An errant bit of unadvertised avocado in one of the temaki, and nobody explaining how or where to order (head straight to the till, fyi).
It’s certainly calmer than the slightly frantic Lexington Street original – and all the better for it.
International Opportunities - Yoobi
Yoobi makes fun colorful stuff that gives back!
As always, for every Yoobi item you purchase, a Yoobi item will be donated to kid of classroom in need.
Every country we expand into will have the same model, and our donations will benefit the country in which the sale was made.
Yoobi is currently available in the U.S. and Australia, but we are excited to be expanding to new places soon!
For sales and partnership inquiries in Europe, please contact: Igor Salmi [email protected] For all other inquiries, please contact: [email protected]